In advance of its move into the Crosstown Concourse development, Church Health Center has rebranded itself as Church Health, rolling out a new logo, color palette, and the tag line “Care for one another.”
The goal in designing the new brand was to protect the equity built by founder/CEO Dr. Scott Morris and others, while reaching new donors to support the organization’s mission and expanding work. Church Health, now operating out of 13 buildings, will move to Crosstown early next year. In doing so, it will increase capacity across all of its medical service lines, increase the size and scope of its teaching kitchen, and much more.
Initiated by a board recommendation in the fall of 2013, Church Health hired the Hemline agency and Hyphen Market Solutions to assist in 2014. Hyphen led an in-depth demographic research process and conducted more than 200 interviews and surveys with staff, board members, donors, volunteers, and the general public. Hemline designed the new brand elements and advised Church Health on advertising and marketing strategy.
Over a span of three years, Church Health worked through an intentional branding process with its board of trustees, governance committee, and a special branding task force of the board.
“The work we do is no longer about a center, it’s about engaging the church and all people of faith about health in the world,” Morris says. “We also see each person as one unique heartbeat at a time. I believe our new brand reflects this broader way of fulfilling our mission.”
As a way to help fulfill that mission, Church Health has also announced that it will partner with the YMCA in their new home at Crosstown.
Church Health has a long-standing reputation for giving people the tools they need to live healthier lives. The YMCA is a leading nonprofit strengthening communities through youth development, healthy living, and social responsibility, working to make sure that everyone, regardless of age, income, or background, has the opportunity to learn, grow, and thrive.
“This true partnership is about us being better together,” Morris says. “Our mission at Crosstown Concourse is to serve more people and serve them better. Having the YMCA in our corner and us in theirs just makes sense, and it couldn’t have come at a better time.”
Members of the new Church Health YMCA will have access to all other YMCA locations in the city.
“The Y is thrilled to be able to collaborate with the Church Health Center to provide programs, services, and initiatives to improve health and well-being, nurture kids’ potential, and provide support to our neighbors in Midtown and greater Memphis,” says Shauna Bateman, director of the new Church Health YMCA. “Within the Crosstown partnership, we have an opportunity to leverage each of our organizations’ strengths to broaden impact. Personally, I am excited to work within the community that I live, to be part of the vibrancy, optimism, and enthusiasm that frames Crosstown Concourse and our city.”
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