by Emily Adams Keplinger
The world of marketing and advertising has always been one of responsive evolution. Tastemakers and the general public have a pull that is inarguably unparalleled in most other industries. But through the years, changes in technology, possibly even more than consumers’ taste, have played the biggest role in changing marketing and advertising strategies and delivery. With more than 40 years in the marketing and advertising industry, Anderson Humphreys has witnessed the ongoing development of the field from a simple to a more complex form.
“I came into advertising in the 1970s as a filmmaker with F. Herrick Herrick as my mentor,” recalls Humphreys. “He was the guy who brought Hitchcock over to this country. Ultimately, we developed a TV series called Ports of Call. The series was set in Miami and was distributed to 26 markets.”
Later, Humphreys formed a production company called Hefalump Pictures and began work on The Cayman Triangle, a PG-rated comedy feature film that’s a spoof on the Bermuda Triangle. The film features a number of look-a-likes and Humphreys worked with a voice impressionist to dub in the lines, matching the voice to the face. Subsequently, this became a spin-off and he launched a company called Phonies, using celebrity voices of an impressionist to produce telephone answering machine messages. They were sold in numerous stores around the country including Radio Shack, Target, and Walmart. The latter endeavor evolved into a partnership with the renowned impressionist Rich Little, who did all of the male voices. Julie Dees, wife of former Memphis disc jockey Rick Dees, became the impressionist for all of the female voices.
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