How Kevin Kane is taking Memphis to the world
by Jon W. Sparks
Kevin Kane will gladly run the numbers for you.
As President and CEO of the Memphis Convention and Visitors Bureau, he is all about the digits: dollar figures, rankings, crowd flow, ticket buyers, economic impact and all.
One interesting number is 26 – the number of years he’s been at the helm of the CVB. That’s a long time to stick around in that kind of job, but the Memphis-born, Memphis-raised smooth booster is all Memphis all the time.
Kane uses the word “great” a lot and takes a back seat to no one when it comes to touting the city. He’s also realistic.
“We take negative happenings in our city as personally as if it was happening to our own family,” he says. “We bleed for Memphis. We bleed the Memphis product. And what Memphis represents. Yeah, we’ve got some room for improvement but we’ve got a lot more things going right for us than going wrong.”
The CVB works on several levels to put Memphis in the best light. “We have really been able to fine-tune, hone, mature, and really promote the brand and the brand appeal and target the potential visitor bases for this area,” Kane says. “The Convention & Visitors Bureau is about driving revenue. We don’t just hand out brochures with pretty pictures and say come visit our attractions. We’re very strategic in what we do.”
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